Get Export Ready, Enterprise Ireland

Enterprise Ireland’s new program to help first time exporters.

Last Wednesday we attend Enterprise Ireland’s export event in the Clarion Hotel in Santry. It was a very interesting event focused on their new ‘Get Export Ready’ program.

The event was really well attended with so many companies in Ireland growing their international businesses.

The guest speaker was John Byrne of Byrne Looby Partners, International Consulting Engineers who shared his experiences in developing overseas markets such as Saudi Arabia, Abu Dhabi etc. They’ve done a great job in a tough business environment.

EI’s “Get Export Ready” program which was recently been launched outlines all the key areas for any new business going into international markets from market research, funding and advice to on-going training.

The site offers a free Export Ready Healthcheck that you can complete and enables you to build your business plan for exporting.

By developing your business overseas you can…

• spread the business risk across markets
• open your company to new ideas for products and services
• achieve greater economies of scale and become more cost competitive
• enhance your credibility with customers
• increase the skills, knowledge and expertise within your company

Exports and Translation

There was a number of great hints and tips given on the day to help you gain traction in your new markets.

A topic that was asked during the Q & A was about language translation and how you can do business in another country (when you don’t speak the language)? We found this one a really good question as there isn’t a single answer to this.

It really depends on your business model and how you choose to enter the target market. If you’re interested in this area, you can also download our white paper on Going Global. The white paper has lots of hints and tips on how to design and prepare for translation before you enter a new market.

Another interesting question was around English. Perhaps a simpler approach for first time exporters is to just target countries that speak English only.

Which countries speak English as their primary language?

Sovereign States