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I was asked recently about the role of AI in translation, particularly focusing on the current limitations and the irreplaceable value of human translators.

Mining industry and translation

In the mining and metals industry, the proper use and maintenance of machinery are critical to ensuring safety and efficiency. While many machine manufacturing companies today provide multilingual manuals, not all do, and those that do may not cover all necessary languages. For companies operating in multilingual environments, translating machinery manuals into the local languages is not just a matter of convenience—it’s a necessity.

Launching a product in a new market? Ensure success by considering key areas: market research, competitor analysis, cultural adaptation, and more.

How Chief Revenue Officers (CROs) can navigate the challenges of a dynamic market with the help of translation for global expansion and successful pivoting

Learn how CMOs can effectively collaborate with translation agencies to expand their global reach and improve communication.

Robot

For C-Level executives the question is constantly being asked – can’t we just use AI and replace the slow, manual human translation process?

Brand Localization Matters: When expanding your brand internationally, localization is essential. It involves adapting your content, messaging, and marketing materials to resonate with the cultural nuances and preferences of each target market. This includes not only translating text but also considering visual elements, idiomatic expressions, and local context.